What is Noni?
NONI IS A UNIQUE TROPICAL FRUIT that is grown in the Pacific Islands. It
is known to the Pacific Island people as a beneficial food. Typically it
is taken as a drink to enhance bodily function and support overall good
health. It is widely known as the "Aspirin of the Ancient". It's
been successfully used for over 2,000 years in Polynesia, China India
and elsewhere and grows best wherever there is pollution free volcanic
soil. The Cook Islands being one of many regions where it grows, have a
unique feature; they are the only region in the world that can claim to
be totally "Organic" in its horticulture.
"None" is the Cook Islands name for what we here call "Noni". In the
Cook Islands the fruit has been used medicinally for hundreds of years.
Today, when you travel to the Cook Islands, you will often see local
people picking some of their shrubs. When the Cook Islanders do not feel
well, whatever the cause, they tend to try the fruit first.
Botanically the fruit is called: Morinda Citrifolia. It grows on a
shrub type tree and the size of the fruit is about the same size as a
medium avocado pear. The skin has warts on it similar to a pomegranate.
The shrub shows fruit some 10 months after planting. It reaches maturity
in about 18 months and then yields between 4 to 8kg of fruit every
month, all year round.
While many consider Noni Juice an alternative medicine, here in the
South Pacific, specifically the Cook Islands where our Noni Juice
supplies originate, it is also commonly known as a popular folk
What is folk medicine?
Folk medicine can easily be summed up in a simple
explanation; however, we'll dive a little deeper in giving you a full
understanding of exactly what folk medicine is.
In short, Folk medicine is a plethora of Alternative health options
using Herbal remedies that derive from the old world of elixirs and
cures. These remedies were used for common illnesses such as head aches,
back pains, cancer, arthritis, chronic fatigue and many other health
If we dig a little deeper into the History of Folk medicine, we find
a fascinating world of ideas created by those who considered themselves
witch doctors, midwives, healers, and outright magicians.
Folk medicine is generally only found in stories and knowledge passed
down from generation to generation through family strains and
friendships of trust. You usually will not find documents or writings
relating to Noni Juice because at the time it was stored in the minds of
the wise. With that being said, modern means of communication are
starting to open up streams of information relating to folk medicine
that previously kept many remedies undiscovered by the general public.
One of the most popular modern uses of folk medicine can be found in
the booming herbal tea business. Over the past twenty years herbal teas
have gained tremendous attention and are now starting to enjoy
mainstream use in cultures all over the world. Herbal tea, a form of old
world folk medicine, can be used to cure common colds, upset stomach,
fatigue, and is a proven contributor to overall wellness.
Bearing this in mind, it is easy to understand that regardless of the
rare reference to folk medicine as being ineffective, global society's
have embraced its natural ability to relieve pains and stress and even
restore the body to it's original state.
Noni Juice is no exception to this philosophy. Many modern health
opinion writers air on the cautious side of some of the remedies used in
Folk medicine, but generally Noni Juice is widely excepted as a viable
source of general well being and healthy lifestyles.
In many parts of the world folk medicine is quickly being put out of
existence. The cutting down of rain forests and massive urban growth is
a widely excepted contributing factor to this drop in available herbal
remedies. Another movement that could be seen as playing a significant
role in the declining availability of folk medicine is the fading
cultures around the world. As the global population continues to
inflate, and people blend together to create new societies, the Historic
backgrounds of cultures slowly begin to slip into the realm of the
Fortunately for us, the South Pacific has an old world culture that
is alive and well. The Cook Islands take no exception to this, and
thanks to the good people of the exotic islands, we're proud to have the
ability to offer you a product as good as that found in our one of a
kind Noni Juice.
up and live life to the fullest!
Noni juice attracts interest from science and medicine
Since World War II, scientists and medical researchers have
become increasing interested in traditional, natural health
products, such as noni juice, since they recognize there are
health values in many of these old cures.
In this they imitate the Father of Medicine, Hippocrates, who
lived over 2000 years ago in Greece and said, "Let food be your
medicine and let medicine be your food!" Today we might say it a
different way, "You are what you eat." This is what noni juice
Folk remedies of the ancient world
Folk medicine in early societies and cultures, (which knew
about noni juice, of course), came from the common need people
have to combat illness and sickness, and rise up after being
crushed by natural disasters and accidents.
How were noni juice and other natural health products
Many Chinese believe tea comes from China where it was an
antidote for poisonous herbs and made famous in this way by
Emperor Shen-Nong, who was fas cinated with herbs and regularly
tested herbs while looking for new medicines. Chinese believe
his study was the beginning of herbal medicine.
But an almost identical story is found in the legends of
Polynesia. There, these stories say, medicine men hunted for
plants with properties for relieving or curing diseases and
keeping the best health. Among the plants they found was the
noni fruit, Morinda citrifolia.
But whatever the origins of this search for natural remedies
and health foods, noni juice has blessed generations of people
throughout the regions where it has grown.